Ivan Gazidis is dealing with the Dubai-based airline company to seek a deal over extending the sponsorship between Milan and Fly Emirates.
Fly Emirates first became Milan’s shirt partners in 2010 when Adriano Galliani found a sponsorship agreement with the airline company. The deal between the sides was then extended by Barbara Berlusconi in 2014 until June 30 2020.
Unlike Audi and Adidas, Fly Emirates chose to stay with Milan even after the ownership change and the arrival of the Chinese to Milan. Now Elliott are in charge of the club, and CEO Ivan Gazidis has the task of finding a new agreement with the Dubai-based company and extending the sponsorship for a second time.
As reported today by Milannews.it, talks between Milan and Fly Emirates have been ongoing for several weeks now and the desire is to keep working together. La Gazzetta dello Sport wrote back in August that the Rossoneri’s partnership with Fly Emirates yields about €14m per season.
Milannews.it notes that Gazidis, who became the Diavolo’s CEO last December after leaving his position at Arsenal, is working on this front, but not only. In fact, other contacts are underway to bring new sponsors to Milan, who must increase their revenues. There is also a search for a very important partner who can buy the name rights for the new stadium which is in the works with Inter.
President Paolo Scaroni spoke of two mountains that Milan must climb at the same time in order to return to the top: winning on the pitch is one mountain, and increasing revenues is the other.