Scaroni: “It’s all about money, Milan make €200m and Real Madrid €700m, to increase revenues you have two mountains to climb at the same time”

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Paolo Scaroni and Ivan Gazidis during Milan training at Milanello on August 23, 2019. (@acmilan.com)

Paolo Scaroni has suggested Milan need to find ways to increase revenues while winning on the pitch.

Scaroni was at Milanello today (Friday) along with Paolo Maldini, Frederic Massara and Ivan Gazidis to greet the Milan players ahead of the new season.

The objective of the Rossoneri is once again to get back into the Champions League, something they have failed to do in the last 6 seasons. Returning to the UCL is critical for the financial health of the club, especially with the Financial Fair Play always in the background.

“I don’t want to sound venal to you, but it’s all about money. Why are Milan not doing well? I’ll explain straight away: Milan have revenues of €200m and Real Madrid of €700m. It means that Real Madrid can buy better players and pay them more,” the Diavolo President said, as reported by CalcioWeb on Friday evening, in a meeting in Rimini during a discussion on the theme ‘Stories of directors, stories of men and women’ together with Clara Gaymard, the co-founder of RAISE – an investment fund and philanthropic group which promotes entrepreneurial growth.

Paolo Scaroni before Milan-Inter at Stadio San Siro on March 17, 2019. (@acmilan.com)

“But how do we get to a billion in revenues? You have two mountains in front of you to climb at the same time: the first mountain is the one of sporting results, if you lose all the games you don’t get anywhere; and the second mountain is of economic results, you have to have a new stadium, you have to look for new sponsors, you have to sell your TV rights for as much as you can, you have to go and get your fan base in the world and make sure that it is receptive to your products to increase your revenues.

“Milan, in the world, don’t even see Juventus, in the sense that Milan are a world-team, because they have won 7 Champions League titles. Juventus is an Italian-team because they’ve won so many Scudetti, hats off to them because they’ve been great. But I say this in the sense of the fan base: you have to be able to go and sell your products to those who support Milan in Indonesia, in Thailand, in Brazil… but if you don’t win the Champions League anymore, in a while there will be no more fans of Milan in Indonesia, Thailand and Brazil. So you have two mountains to climb at the same time, which we try to do.

Paolo Scaroni and Ivan Gazidis during Marco Giampaolo’s presentation at Casa Milan on July 8, 2019. (@acmilan.com)

“But I’m surprised – and I’m a newcomer to football even though I was President of Vicenza many years ago in Serie A – when I see very experienced people who don’t know what the Financial Fair Play is. The FFP means that a patron who invests a billion and buys players is no longer possible.

“You can buy players and play only if you make profits and making profits is not easy. This is the great challenge we have in front of us.”

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Rizal KembonBaresis DreamCocorAgustinarShadrack Nimaafo-Frimpong Recent comment authors
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Rosoleo
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Rosoleo

He is right about the money factor but there are clubs like Atalanta that don’t have half the resources we have but with proper management they have climbed to top 4 in Serie A and other leagues. I am sure he knows what he is talking about. However, we need to instill the idea of belonging and hard work into the players, rather than blaming our bad results on the money. Saying all of that, I am very much looking forward to what Giampaolo can do this season considering his tactical awareness.

EzrGy
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EzrGy

Of course it is one thing to have the money, and totally another to spend it wisely. For the last 4-5 seasons, majority of the time we have been spending very unwisely. I still ask myself, why did Mirabelli sign Ivan Strinic? Atlanta has managed to overtake us because it spent its meager resources very wisely, developed a sporting project prudently and now they are reaping the fruit of their labour. As per Milan, for the first time in a long time, in this transfer window I get the feeling we are spending wisely. If we maintain this path, and… Read more »

nick
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nick

Me too. Totally agree

Baresis Dream
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Baresis Dream

I think we shouldn’t take Atalanta nor Ajax nor Leicester a few seasons ago as an example. There is luck in football; sometimes the stars just align completely in your favor. But to be a longstanding stable top club you need steady income. I 100% agree with Sacaroni’s sentiments. But I agree with EzrGy; we actually had good income in the last couple of years; the problem is how you spend it. But I’m definitely not convinced that we spent our money wisely this window. Alot of “potential talent” but very little of “proven quality”; doesn’t seem like the right… Read more »

Rizal Kembon
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Rizal Kembon

Great argument, but please allow to me convey some insights. The present situation of Milan cannot be separated from the past actions made by the previous management. In my humble opinion, the current management has been preparing a big brush to solve the main issues. And the epicentrum of all is about the funds where Maldini and Co.s need to figure out the best and most applicable solutions. If we compare Milan with Atalanta or else, I don’t think we won’t have any accord since many of us would assess different approaches to view that. The situation that led them… Read more »

Naphtali
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Naphtali

I think the club wants to spend but can’t spend the way they would have wanted cause of ffp

O'Gabb's
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Savage! “Milan in the world don’t even see rubentus, in the sense that they have won 7 Ucl titles. Rubentus, aka local champions

Rossi
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Rossi

We can also use the Napoli model, they came back in seria A in 2007/08, two years before that they were in seria C, but look at them now. They never used big money on star players but awayes invested in good coaches witch showed as crucial. We are in much better position than Napoli a few years back, we can invest in good players as well, so we can turn things around in a mater of 2-3 seasons and be back in the top with teams like Real.

dejan10
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dejan10

We’ve also not qualified for the Champions League during the exact same six years we decided to hire one useless coach after another. Hmmm….

Momodou sowe
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Momodou sowe

I totally agree with all of your comments and Is well appreciated Milan is destroying by montella and maribell because they were just signing players for the shake of singing the likes of kelinic,strinic and list goes on and on

Rossi
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Rossi

Thats right, thats what im implying with the Napoli example as well.
Some people are mentoning Atlanta but forgot that Atlanta uprise started only after they hired Gasperini, who did really good in Genova as well, with him Genova was fighting for Europa L spot, and now they are fighting to stay in seria A. Coaches are vital to a teams success, yet we went on hiring rookies for 6 years and wanted results.

EzrGy
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EzrGy

Sorry Rossi, I just forgot to mention the coach in my earlier submission. A good coach availed with talented players will go far. That is one other factor why we should feel confident this season, or the next one.

Ash
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Ash

i agree, this is the reason why milan is signing young players with immense potential who can help bring us back to the top and later on can be sold for huge fees to plug the gap. this is the right strategy and i am sure with Maldini and Boban at the helm we are still attractive and relevant for best young talent to come to us. Let’s also remember we missed out top 4 by 1 point, that 1 point cost us 80m in terms of UCL and TV revenue. This is why Inter can spend 80m on Lukaku,… Read more »

Shadrack Nimaafo-Frimpong
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Shadrack Nimaafo-Frimpong

I think its about time we stop defining our project(playing style) around any coach’s desire alone and focus on a particular one. With that in mind, we will only recruit staff(players and technical men) who best fit that style. Dats what some of our competitors who r succeeding are doing n its yeilding results. We must recruit those who buy into our defined philosophy and really understand it not those who only admire it.

Agustinar
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Agustinar

Montella and Inzaghi had ruin this team

Cocor
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Much easy for Milan to sale a primavera player than a regular one, they’re all are junk no team wants them