Paolo Scaroni has suggested Milan need to find ways to increase revenues while winning on the pitch.
Scaroni was at Milanello today (Friday) along with Paolo Maldini, Frederic Massara and Ivan Gazidis to greet the Milan players ahead of the new season.
The objective of the Rossoneri is once again to get back into the Champions League, something they have failed to do in the last 6 seasons. Returning to the UCL is critical for the financial health of the club, especially with the Financial Fair Play always in the background.
“I don’t want to sound venal to you, but it’s all about money. Why are Milan not doing well? I’ll explain straight away: Milan have revenues of €200m and Real Madrid of €700m. It means that Real Madrid can buy better players and pay them more,” the Diavolo President said, as reported by CalcioWeb on Friday evening, in a meeting in Rimini during a discussion on the theme ‘Stories of directors, stories of men and women’ together with Clara Gaymard, the co-founder of RAISE – an investment fund and philanthropic group which promotes entrepreneurial growth.
“But how do we get to a billion in revenues? You have two mountains in front of you to climb at the same time: the first mountain is the one of sporting results, if you lose all the games you don’t get anywhere; and the second mountain is of economic results, you have to have a new stadium, you have to look for new sponsors, you have to sell your TV rights for as much as you can, you have to go and get your fan base in the world and make sure that it is receptive to your products to increase your revenues.
“Milan, in the world, don’t even see Juventus, in the sense that Milan are a world-team, because they have won 7 Champions League titles. Juventus is an Italian-team because they’ve won so many Scudetti, hats off to them because they’ve been great. But I say this in the sense of the fan base: you have to be able to go and sell your products to those who support Milan in Indonesia, in Thailand, in Brazil… but if you don’t win the Champions League anymore, in a while there will be no more fans of Milan in Indonesia, Thailand and Brazil. So you have two mountains to climb at the same time, which we try to do.
“But I’m surprised – and I’m a newcomer to football even though I was President of Vicenza many years ago in Serie A – when I see very experienced people who don’t know what the Financial Fair Play is. The FFP means that a patron who invests a billion and buys players is no longer possible.
“You can buy players and play only if you make profits and making profits is not easy. This is the great challenge we have in front of us.”