AC MILAN and INFRONT have announced on partnership during Milan’s annual sponsor meeting. Four new sponsors were welcomed too.
The Rossoneri have penned a deal with new sponsors, which will support the club in national and international sales activities, as reported by AC Milan Official Website.
AC Milan vice president Adriano Galliani and the chief of infront Italy and Member of the Infront Board of Directors, Marco Bogarelli announced on partnership on Thursday night.
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The Diavolo give Infront Sports & Media the main sponsors position, and the kit package. BWIN will be no longer Milan sponsors, as new money is hopefully to get in the club with the new partnership.
Infront succeeds Digitalia ’08 (Publitalia Group), which is leaving the sponsorship market to focus its business on digital terrestrial television advertising sales.
The Infront Group is one of the leading international sports marketing agencies and has a strong role both in football and the Italian sport-marketing environment.
It is the Lega Calcio’s exclusive advisor in the exploitation of the national and international media rights for Serie A and Serie B, Italian Cup and Italian Super Cup, starting from the 2010/2011 season, for six seasons.
“The sports sponsorship market has evolved dramatically in recent years. Once, it was enough to display a sponsor brand and board around the pitch,” vice president Adriano Galliani told the press.
“Today, this is a more sophisticated job – we still need to offer brand exposure, but it needs to be enhanced by activation.
“This path of improvement continues and from now on we will work with Infront Sports & Media which has a strong international network throughout the world. This allows us to further expand our reach, taking advantage of our potential abroad.”
The president of Infront Italy, Marco Bogarelli said:
“With the addition of A.C. Milan to our portfolio of Italian clubs – including S.S. Lazio Rome, S.S. Città di Palermo and Cagliari Calcio – we are taking another important step forward in the Italian football world.
“”Our main objective is to achieve greater balance in the club’s revenue sources. Many clubs are still too dependent on revenue generated from television rights.
“We believe that the sponsorship and advertising of Italian football teams still has a way to go, both in terms of the existing product and in developing additional revenue options.
“Both partners will mutually benefit from their strong position in the world of club football and international sports marketing respectively,” he added.
Not only Infront were presented, also four new sponsor partners of the Rossoneri mentioned: AWS (courier service), Liotondol (local anti-inflammatory drug), Nokia (world’s leading mobile phone supplier) and Caldirola (Wine House).
By Meytar Zeevi, Rossoneri Blog
SHIT! Now I have to buy a new shirt…
Ok, I just hope that five new sponsors will bring some money…