Official: Milan reach an agreement with Yankees Entertainment and Sports Network to air weekly content

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@acmilan.com

The YES Network will air Milan content, bringing more exposure to the Milan brand in the United States.

RedBird completed the acquisition of Milan from Elliott earlier this week and the first agreement in the era is with the YES Network, as announced today:

“Milan is delighted to confirm that the Club has reached an agreement with New York City-based regional sports network Yankees Entertainment and Sports Network (YES Network). Through this deal, YES Network will air hours of Milan content to its audience on a weekly basis, bringing the Champions of Italy closer to its American fan base.

“Each episode will consist of Magazine-style shows, plus a full match replay from the latest Milan fixture. The Magazine section of the block will be a mix of ‘off the pitch’ content from around the Milan first team, with dedicated, exclusive interviews with players and staff, archive matches and a mix of highlights from the women’s team and youth team.

“The new deal will allow Milan to expand its presence in the US, a strategically-important market for the Club with a solid and loyal Rossoneri fan base, as recently proved by a study conducted by international market research and data analytics YouGov, which found that Milan is the best-regarded Italian football club in the USA.

“The agreement between Milan and the YES Network comes after RedBird Capital Partners announced the completion of the acquisition of the Champions of Italy and that Yankee Global Enterprises, owner of the New York Yankees, entered into a strategic partnership with the Club with a minority equity stake in Milan.”

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