Report: Milan-Puma in talks to renew sponsorship deal for over €30m a year – more than double the current amount

Olivier Giroud celebrating at the end of Milan-Atalanta at Stadio San Siro on May 15, 2022. (Photo by MIGUEL MEDINA/AFP via Getty Images)

Milan are starting to generate more and more revenues, and Puma are set to pay significantly more.

The impressive sporting results of Milan, reaching the Champions League for 2 seasons in a row and just winning the Scudetto for the first time in 11 years, are helping the club in making more money.

As reported by this evening, talks are in progress between Milan and Puma to renew their sponsorship deal in increased figures. Puma currently pay Milan €14m per year, while the new deal is likely to see them earn over €30m – more than double the current amount.

Over the past 2 years, Milan have welcomed 27 new partners and sponsors, including BitMEX as Sleeve Sponsors, wefox as Back-of-Jersey Sponsors and KONAMI as Official Training Wear Partner. When others found it hard in times of COVID, Milan grew and prospered financially and sportively. It’s thanks to the work of CEO Ivan Gazidis, who has helped Milan recover and improve the balance sheet.

In fact, according to FootballIndex, a study published by YouGov who every year analyze the most important branding aspects of football clubs, Milan are the fastest growing club in the world in terms of brand value, having seen growth of 76% last season. The Milan brand is worth €269m.

As explained very well by Elliott’s Giorgio Furlani, sponsorship renewals are deeply connected to sporting results. And now the Campioni d’Italia are set to get a nice bump from Puma.

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