Milan and BMW announce a new multi-year partnership, BMW become Milan’s new Automotive Partner

11
Franco Baresi and Massimiliano Di Silvestre with a BMW car. (@acmilan.com)

Milan and BMW have signed a contract as the German company turn into one of the Rossoneri’s Premium Partners.

After the partnership with AUDI came to an end in 2017, Milan finally announced today a new Automotive Partner.

In a joint-statement, the Rossoneri announced a new partnership with one of the biggest brands in the industry: BMW.

“Milan and BMW are delighted to announce a new multi-year partnership, which will see the Italian branch of the German premium automobile manufacturer become the Rossoneri’s new Automotive Partner and Premium Partner.

“The two global brands, excellences in their respective fields, join hands to design a future together in the name of innovation, sustainability and style, with a focus on new generations. A vision shared by both Milan and BMW, which combines the ability of the two brands to create an emotional bond with their fans and customers, through the fusion of the Club’s values, on and off the pitch, and BMW’s distinctiveness and holistic model. Two brands with a future-oriented pioneering approach, which over the years have been able to generate innovative ideas and solutions for the future, in their respective fields.

A BMW car. (@acmilan.com)

“This is a key partnership for BMW, which will see the Italian branch of the premium automobile manufacturer headquartered in Munich work closely with Milan on a number of exclusive events and initiatives to connect and excite all sports fans as well as car, innovation and glamour enthusiasts across the globe.

“As a Premium Partner of Milan, BMW will be fully integrated across the Milan business, providing product showcasing, exposure on the Clubs digital and physical assets as well as opportunities to develop compelling branded content.

“The new partnership will also provide Milan with access to BMW’s technology and innovative mobility solutions, which will also be made available to players and staff of the Men’s First Team.

“Milan President Paolo Scaroni said: ‘Welcoming an internationally recognized brand and excellence in the automotive industry such as BMW to our family of Premium Partners gives us great pride. BMW, much like Milan, is a synonym for excellence, style and innovation, so we are truly delighted to embark on this journey and head toward a progressive and sustainable future together, for the benefit of all.’

“Massimiliano Di Silvestre, President and CEO of BMW Italia S.p.A commented: ‘As part of our partnership, we are not just limiting ourselves to comms and visibility collaborations, social media interactions, or physical and digital events. Our ambition is to go beyond the technical aspects of a traditional partnership, by pooling some aspirational values of our brands, in order to be more authentic. These shared elements have naturally emerged during our preparatory meetings. The keywords will be culture, style and burst of innovation, but also corporate social responsibility and sustainability.’

“Casper Stylsvig, Chief Revenue Officer of Milan added: ‘Milan and BMW are two global icons with a legendary heritage, a shared vision and a future to design together. Strategically, this partnership represents a very important moment in the Club’s growth path that will allow to engage and excite millions of sports fans all over the world by leveraging on the strength of the two brands.'”

Subscribe
Notify of
guest
11 Comments
Inline Feedbacks
View all comments
Cocor
2 months ago

I wish the amount was close to Chevrolet amount to Man United so the team can buy two or three top players

Riccardo Montolivo
Riccardo Montolivo
2 months ago
Reply to  Cocor

From a Chevrolet, hell no! especially if they ask the huge bowtie in the middle of the shirt. What will the players drive? Vettes? They have families (chevy discontinued the Impala) and driving an SUV is an American thing.

Chrevrolet has a nasty reputation of being a shitty company

Ink
Ink
2 months ago

As a Milan fan, I think I am entitled to a free BMW now? 😀

Martin Bernhard
Martin Bernhard
2 months ago
Reply to  Ink

In an ideal world maybe so but you will only get a trabant 😛 thinking about it they are propably quite expensive by now so no car for you Ink 😀

Ink
Ink
2 months ago

1

Last edited 2 months ago by Ink
Ink
Ink
2 months ago
Reply to  Ink

Who are you, imposter?
My fan?

Ink
Ink
2 months ago

I had to google Trabant lol
No thanks xD

Martin Bernhard
Martin Bernhard
2 months ago
Reply to  Ink

you dont want a ddr car with a moped motor haha 😀

Milan 15
Milan 15
2 months ago

Guys what do you thing about akoni from lille as right winger he’s a beast we must sell all castiliho ,meti, and salad man Dalot manzukich

Last edited 2 months ago by Milan 15
Martin Bernhard
Martin Bernhard
2 months ago
Reply to  Milan 15

assuming you mean Jonathan Ikoné well then im sure most of us would like him to join us but i wouldnt expect us to spend 30+mil for him as he propably will have far too many suitors to keep it below 30 mil and with other aquisitions in the betting like tomori + new attacker + paying 15 mil for tonali while potentially being able to get a player like thauvin for free pretty much indicates that your suggestion propably wont happen. Add to that we cant sell meite, dalot as they are players on loans and mandzukic only has… Read more »

AC Milan
AC Milan
2 months ago

Time for me to sell my Audi and buy a BMW. Oh I already got rid of that piece of junk and got a Mercedes. Do I really have to get a BMW now. I still like my Benz.