Milan will be wearing Boglioli next season, as the partnership with Diesel has come to an end after three years.
In September 2016 it was announced that Diesel would be the Style Partner of the seven-time CL winners for the next three years, replacing Dolce & Gabbana.
Today it became official that the agreement with Diesel was not renewed and instead CEO Ivan Gazidis has decided to sign a partnership with Boglioli.
A statement released on the Rossoneri’s website reads:
“Boglioli and Milan signed a partnership agreement for the 2019/2020 football season. Two Italian stories, two successful experiences, started in different periods and pursuing different passions to then meet in one place: the city of Milan. The Italian metropolis, capital of fashion and home of Milan, is the perfect scenario for this partnership between a rich tradition and lifestyle.
“Boglioli was established in the early 1900s and today is a genuine interpreter of contemporary menswear in which stylistic research and relaxed luxury coexist. This is the genetic code of the brand that fully represents, both nationally and internationally, the art of manufacturing with a cutting-edge spirit to free men from the strict sartorial constraints, without sacrificing their elegance.
“In this context the natural consequence is to move towards sports and Milan’s great history of national and international achievements. During the next championship, the men’s and women’s first teams, in addition to the whole Milan staff, are going to wear the official formal suit sponsored by Boglioli and made up of an anthracite gray comfort stretch wool suit, a white stretch poplin shirt and a burgundy color tie. The look is completed by a light gray wool sweater, a reversible nylon jersey gilet, a double-breasted coat in blue wool cloth, a belt and black leather shoes.
“In addition, Boglioli is going to sponsor the first team’s second informal suit, consisting of a medium gray cotton jersey suit and a white jersey polo shirt.”
After signing the agreement with Boglioli’s CEO Guillermo Rosenberg, Gazidis said: “We are delighted to have Boglioli on our side, a very Italian excellence characterized by class and unique style. Elegance and passion are two key points that we fully share with our partner while building together a successful path both in the world of football and in the world of fashion.”
Rosenberg himself added: “This partnership shows that Italian style is a cross-cutting value capable of making unique and brilliant everyday experiences such as sports and clothing. We are happy and excited to share a stage of our journey alongside Milan which, like Boglioli, works constantly, with passion and creativity.”
As reported by Vito Angelè, Milan will be getting €300k in merchandise from this Boglioli deal, while with Diesel they got 600k in total (€300k cash and €300k in merchandise).