It is now official that Milan and PUMA will team-up starting July 1st, 2018.
Milan announced in October that after 20 years of working together, they ‘mutually agreed with adidas to prematurely terminate their technical sponsorship deal at the end of the season 2017/2018.’
And today they confirmed that the company replacing adidas will be PUMA.
“PUMA and Milan have today announced an official long-term partnership, that brings together two of the most passionate, iconic and ambitious brands in football industry,” Milan wrote on their official website.
“Effective 1st July 2018, PUMA will become our official partner, global technical supplier and official licensing partner.” At least in the short term, the figures PUMA will pay Milan are believed to be lower than what adidas had been paying (reports a few months ago talked about €10-15m yearly).
Milan will be joining the likes of Borussia Dortmund and Arsenal, Italy NT, Switzerland NT, Austria NT, Cameroon NT, Ivory Coast NT, Ghana NT and Czech Republic NT and soon Senegal as sides that wear PUMA. Players like Antoine Griezmann, Olivier Giroud, Kun Agüero, Cesc Fàbregas, Mario Balotelli, Hector Bellerin, Marco Reus, Julian Weigl, Gigi Buffon and Yaya Touré are also all representing PUMA.
“We are very proud to be partnering with Milan,” Bjørn Gulden, Chief Executive Officer of PUMA, said, as written on acmilan.com on Monday morning. “They are one of the most successful clubs in the Football history with a large, global fan base and the team and their fans show the true spirit of football. If you ask me, the Rossoneri jersey is one of the most iconic jerseys in football. We are looking forward to the next chapter of this legendary football club being with PUMA.”
“I am very pleased to announce our partnership with PUMA, to whom we are bound by mutual esteem and by our common passion for sports and football values,” Milan CEO Marco Fassone said. “They represent a major international brand and we will be proceeding together in the next few football seasons in our strategic pathway striving to reach new and extraordinary goals off and on the pitch.”
Lorenzo Giorgetti, the Diavolo’s Commercial Officer added: “We are very proud of the agreement signed with PUMA and look forward to starting this new adventure together. PUMA’s mission, quite clearly expressed in the brand positioning with the claim ‘FOREVER FASTER’, perfectly combines with the ambitions of our Club on the pitch and in the commercial development, where PUMA will accompany us as an ideal partner to face the forthcoming challenging football seasons.”
In a few months’ time the home kit for the 2018/19 season will also be unveiled as for the first time in many, many years, Milan will not be wearing a shirt with the adidas brand logo on it.